Workshop Crisis Communication
During this interactive workshop we adapt our Crisis Management Manual to your company's needs. First we start by specifying how to prepare for a crisis. Then we zoom in on crisis communication tools. In small groups you will develop various messages for a range of crisis scenarios. At the end of the workshop, you will have your own crisis communication tools in place and a better understanding of how crisis communication works.
Doelstellingen
- Het crisis management team kennis bijbrengen over crisiscommunicatie
- Actuele voorbeelden bekijken en bespreken
- Crisiscommunicatietemplates uitwerken voor de gekozen scenario’s
- De basis leggen voor een crisiscommunicatieplan
Programme
- Developing scenarios for crisis communication.
- Making several tools: a holding statement, core message, press release, Q&A, FAQ, internal communications, etc.
Target group
This practical workshop is aimed at a wide audience. All potential members of the crisis management team are welcome to join.
Learning points
Crisis communication: develop reflexes, not thick books
Are you really ready to tackle a crisis… or do you just think you are? Many organisations rely on detailed plans, but under pressure these often prove worthless. In a world of...
Extortion and internal threats: is your crisis management up to the task when faced with criminal acts?
The recent extortion case at baby food manufacturer HiPP shows that deliberate contamination is a real risk. However, criminal acts are not among the top priorities for food com...
4% affected, 60% unprepared: time for cyber resilience in the food sector
Food companies are therefore an attractive target, 60% of which do not have a Cyber Incident Response Plan. Moreover, warfare today takes place largely online. How can you bette...