Media training
Your spokesperson will learn a wide variety of tips and tricks during this interactive training with professionals from the media sector.
Doelstellingen
- De woordvoerder kennis bijbrengen over het medialandschap en de werkcontext van journalisten.
- Kernboodschappen kunnen voorbereiden en overbrengen.
- Interviewtechnieken en valkuilen bespreken
- Bewustzijn creëren over de juiste lichaamstaal, houding en omgang met een journalist.
Content
- Interview: work context and operating rules
- Interview techniques
- Pitfalls to avoid
- Camera exercises & personal feedback
Target group
Members of the management who are actively involved during a crisis, communication managers and spokespeople.
Learning points
Extortion and internal threats: is your crisis management up to the task when faced with criminal acts?
The recent extortion case at baby food manufacturer HiPP shows that deliberate contamination is a real risk. However, criminal acts are not among the top priorities for food com...
4% affected, 60% unprepared: time for cyber resilience in the food sector
Food companies are therefore an attractive target, 60% of which do not have a Cyber Incident Response Plan. Moreover, warfare today takes place largely online. How can you bette...
Make sure you don’t become the poster boy for the crisis
Some crises affect an entire sector. How do you avoid becoming the face of the crisis? How do you coordinate strategic actions? Who takes the lead on crisis communication? Here ...