Social media
Crisis communication: too little preparation in reality.
During our simulation exercises, we often notice that there is no crisis communication toolkit nor a trained spokesperson present. Crisis communication is often the hot potato t...
When a consumer leaks your explanation to the press.
A consumer buys a product that contains a bizarre and relatively large foreign body. He thus contacts the customer service. The company takes the complaint seriously and starts ...
Every manager’s nightmare…
September 2021 How resilient is your company in the event of a serious workplace accident? In the event of a fatal work accident, your company had better consist of a crisis ma...
Consumer services vs quality department
March 2021 The consumer is the crucial final link in the food chain. He buys your products and consumes them. Occasionally, he has a complaint about a product. Most cases are n...
How accessible is your company?
January 2021 Every food company’s mission is to market high-quality, tasty products. This is generally the case. However, zero risk does not exist. It is therefore always pos...
Reputation management in times of fake news and online buzz
March 2020 Before customers go into business with your company, they look you up online. Not only do they look at how you position yourself on your website, but they also take i...